Brand Security

Your Brand Threatened: How Negative SEO and Social Media Security Affect You

It often goes unsaid, that social media and search engine optimization can actually hurt a business. Crazy idea right? Everyone and their mother is out there spending countless man hours and eviscerating their marketing budgets on these two very lucrative strategies to gain new customers and clientele. However; the threat landscape is evolving, and part of that real estate is your piece of the pie. Your social media presence and your search engine visibility are at risk, which ultimately puts your brand at risk. It didn’t take much to influence this post. Especially, since I have seen a 60% increase in the number of social media related attacks in the first 10 months of 2013 alone. I am going to briefly discuss why each outlet is used to improve brand visibility and popularity without going too far in depth, and then discuss what is at risk, who is targeting you, and what you should include in your strategy to defend against and mitigate such attacks. If the tree falls and no one is around to hear it… For those of you who live in the stone age, here is a little primer on the subject matter. Social Media and SEO…

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